Don’t you sometimes wish you could throw a giant heart at your favorite painting, or just point at everything you fancy with a “thumbs up” without looking weird? Well I’m here to tell you that you actually can, no judgment: the Frye has launched a new campaign that bridges the gap between the gallery experience and everyone’s favorite social media “like” button, and it’s called #SOCIALMEDIUM.
The Frye Foundation’s new innovation aims to cultivate crowd curation, and it’s as simple as picking up your smartphone — from now through August 22, participants can browse through paintings via Facebook, Instagram, Pinterest or Tumblr, and pick their favorite paintings via likes, comments, reposts, and the like. In September, the Frye will reveal the top picks, and they’ll be shown in galleries along with your names and comments beside them. Basically, with the click of a mouse, you’ve become one of many curators for an exhibit.
“We’ve got a tradition of inquiry at the Frye that we think of as empowering to the citizen curator,” Frye Deputy Director of Communications Jeffrey Hirsch said. “We’ve turned over curation of the collection to other people: the inquiry is into whether there is a single correct interpretation of art, versus multiple understandings.”
Of course, I couldn’t help myself and joined in on this process. Winding down on my top five favorites, I voted for all the paintings that I felt resembled me — so, basically, depictions of fierce looking raven-haired ladies with strong eyebrow games: Woman in Costume by Leopold Schmutzler, Spanische Tänzerin by Otto Hierl-Deronco, and The Artist’s Daughter in Spanish Costume by Franz von Stuck. Oh, and a couple of beautiful landscape paintings, like Unterberger’s The Grand Canal and Hoch’s in Roman Campagna. Hopefully I (I mean my paintings) will make it into the exhibit!
Recently the Frye unveiled the final half of the painting choices. Along with four social media outlets, the Frye has a ballot on their website, as well as a paper ballot at their current exhibition, where most of the paintings in the campaign are displayed. With one week left to vote, get in on this online curator gig (fame and fortune awaits!), by visiting the following, or checking out the gallery: