Sometimes the employees at Cody are shooting fitness videos on a beach in Miami, and then other times they’re working out on yoga mats in a beautiful loft on Capitol Hill. It’s all just part of the job when you’ve built one of the most popular new fitness apps around.
Cody co-founders Paul Javid and Pejman Pour-Moezzi met each other at grad school in Berkeley. They both got jobs at Microsoft here in Seattle, but knew their real passion was in starting their own company. As regular Crossfit and yoga doers themselves, the pair decided a fitness app was the perfect fit.
“Probably the most concrete way to describe Cody is that it is the evolution of the fitness DVD,” said Pour-Moezzi. “So, it’s kind of first and foremost based on creating really high quality fitness videos. We’ll go and find talent, sign a deal with them, and then come up with a concept of what the video will look like. Then, instead of releasing it as a DVD, it’s available online or through the app.”
But Pour-Moezzi says Cody isn’t just about fitness videos, it’s about community.
“It’s much more interactive,” he told me. “Once you’re in a plan, you can connect with other people that are also part of that plan. You can log your workouts and tell everyone how they went. A lot of times the coach will be very involved as well, and he or she will come in and write comments. That’s the bar we set for ourselves. Do people feel like they’re part of a group, like they’re in a class?”
Cody has its two co-founders, five employees, and a couple of interns and contractors. They’ve bounced around the city since the company’s start in 2012, but are thrilled to be on Capitol Hill. Their office is located at the corner of Broadway and Pike, next to Starbucks. It’s a big, bright loft with exposed brick walls, an open work space, and plenty of fitness equipment lying around.
“Things are going very well,” said Javid, smiling in his sunny, modern conference room, decked out in all white furniture. “This office is basically proof of that. We essentially started in my apartment in Capitol Hill and we’ve kind of hopped around to different co-working spaces. But we always wanted to be on Capitol Hill.”
He says while the location is convenient, since almost everyone who works at the company also lives on the Hill, it’s also just plain awesome.
“The reason we really got this space is because we find it to be incredibly hip,” said Javid. “And attractive. And interesting. For the team we wanted to create a place that was high energy, so that when they come here they’re excited to be at work, and it is fun. And when potential recruits come and visit us, they see the same sort of thing. A young, fun company in a really energetic environment.”
“We were surprised there weren’t more startups on the Hill,” said Pour-Moezzi. “Whenever you talk to anyone working at a startup, most likely they live in Capitol Hill already. So, it’s like, you already love the neighborhood, why aren’t you here? Granted, there are fewer spots. This is a pretty unique space. We got a bit lucky with timing. But it was definitely a conscious decision to make Capitol Hill our number one choice because it makes us stand out more.”
The two co-founders of Cody say they have big dreams and they’re only just beginning.
“Ultimately, we both wanted to build a company that would have large-scale impact,” said Javid. “That was kind of the impetus for us leaving our jobs and taking a risk. My dream is to be the number one destination for fitness training and as a place for people to connect with each other about fitness.”
“This is our first step: Getting into this neighborhood,” said Pour-Moezzi. “We’re really excited to build out this space and build up a culture. When we’re talking about dreams, I imagine Cody involving to have a workout studio that can have classes, so we’re an interesting blend of technology and community.”